Baozun Inc. (BZUN)

CIK 0001625414 · Nasdaq · Retail-Catalog & Mail-Order Houses

Sector Retail Trade
Incorporated E9
Fiscal year ends Dec 31

For the year ended 2025-12-31, Baozun Inc. reported revenue of 9.95B CNY. Revenue grew 5.6% from the prior annual period.

Key ratios (year ended 2025-12-31)

0.6%

Operating margin

-2.0%

Net margin

-5.5%

Return on year-end equity

5.6%

Revenue growth (YoY)

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Latest selected filing: 4 · 2026-09-04

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Annual financials

Annual flows and balances are grouped by their actual period end. Select a figure to open its SEC filing. A dash means a matching observation is unavailable.

Period ended	2025-12-31	2024-12-31	2023-12-31	2022-12-31	2021-12-31	2020-12-31	2019-12-31	2018-12-31	2017-12-31	2016-12-31
Revenue	9.95B CNY	9.42B CNY	8.81B CNY	—	—	—	—	—	—	—
Cost of Revenue	2.58B CNY	2.47B CNY	2.41B CNY	2.26B CNY	3.28B CNY	3.33B CNY	2.77B CNY	2.03B CNY	1.92B CNY	1.92B CNY
Operating Income	56.55M CNY	-114.83M CNY	-206.38M CNY	33.29M CNY	7.02M CNY	558.68M CNY	383.65M CNY	355.77M CNY	256.33M CNY	90.07M CNY
Net Income	-199.58M CNY	-138.38M CNY	-222.78M CNY	-610.37M CNY	-205.96M CNY	426.53M CNY	281.89M CNY	269.77M CNY	209.13M CNY	85.42M CNY
EPS (Diluted)	-1.40 CNY	-1.03 CNY	-1.56 CNY	-3.56 CNY	-1.02 CNY	2.23 CNY	1.57 CNY	1.50 CNY	1.19 CNY	0.53 CNY
Total Assets	9.69B CNY	10.21B CNY	10.47B CNY	10.12B CNY	12.32B CNY	10.47B CNY	7.10B CNY	4.02B CNY	2.98B CNY	2.37B CNY
Total Liabilities	4.20B CNY	4.43B CNY	4.62B CNY	4.45B CNY	5.84B CNY	4.33B CNY	4.50B CNY	1.82B CNY	1.15B CNY	796.25M CNY
Shareholders' Equity	3.64B CNY	3.91B CNY	4.10B CNY	4.08B CNY	4.90B CNY	6.11B CNY	2.57B CNY	2.18B CNY	1.81B CNY	1.57B CNY
Cash & Equivalents	907.34M CNY	1.29B CNY	2.15B CNY	2.14B CNY	4.61B CNY	3.58B CNY	1.14B CNY	457.34M CNY	244.81M CNY	917.32M CNY
Operating Cash Flow	420.43M CNY	101.28M CNY	448.25M CNY	382.61M CNY	-96.11M CNY	310.01M CNY	301.40M CNY	-98.50M CNY	-169.07M CNY	13.44M CNY
Capital Expenditures	106.54M CNY	132.11M CNY	165.01M CNY	206.96M CNY	285.59M CNY	111.05M CNY	91.27M CNY	123.01M CNY	267.03M CNY	76.11M CNY
Weighted Average Diluted Shares	173.48M	179.68M	178.55M	183.27M	216.37M	190.99M	178.93M	179.33M	176.12M	163.93M
EPS (Basic)	-1.40 CNY	-1.03 CNY	-1.56 CNY	-3.56 CNY	-1.02 CNY	2.27 CNY	1.62 CNY	1.59 CNY	1.29 CNY	0.58 CNY