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Baozun Inc. (BZUN)

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CIK 0001625414 · Nasdaq · Retail-Catalog & Mail-Order Houses

  • Sector Retail Trade
  • Fiscal year ends Dec 31

For the year ended 2025-12-31, Baozun Inc. reported revenue of 9.95B CNY. Revenue grew 5.6% from the prior annual period.

Key ratios (year ended 2025-12-31)

74.1%
Gross margin (computed)
0.6%
Operating margin
-2.0%
Net margin
-5.5%
Return on year-end equity
5.6%
Revenue growth (YoY)

Computed by TickerFacts from revenue minus cost of revenue. This may differ from the issuer's reported gross profit or margin; check the revenue and cost definitions.

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Latest selected filing: Form 6-K (current report) · 2026-10-16

Annual financials

Annual flows and balances are grouped by their actual period end. Select a figure to open its SEC filing. n/a means a matching observation is unavailable. Free cash flow is operating cash flow minus capital expenditures, and EBITDA is operating income plus depreciation and amortization, for the same period, computed by TickerFacts.

Period ended2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Revenue9.95B CNY9.42B CNY8.81B CNY8.40B CNY9.40B CNY8.85B CNY7.28B CNY5.39B CNY4.15B CNY3.39B CNY
Cost of Revenue2.58B CNY2.47B CNY2.41B CNY2.26B CNY3.28B CNY3.33B CNY2.77B CNY2.03B CNY1.92B CNY1.92B CNY
Gross Profit (computed)7.37B CNY6.95B CNY6.40B CNY6.14B CNY6.12B CNY5.53B CNY4.50B CNY3.36B CNY2.23B CNY1.47B CNY
Operating Income56.55M CNY-114.83M CNY-206.38M CNY33.29M CNY7.02M CNY558.68M CNY383.65M CNY355.77M CNY256.33M CNY90.07M CNY
Depreciation & Amortization221.74M CNY244.85M CNY251.63M CNY196.54M CNY206.94M CNY151.72M CNY120.10M CNY72.17M CNY50.62M CNY35.88M CNY
EBITDA278.30M CNY130.03M CNY45.25M CNY229.83M CNY213.96M CNY710.40M CNY503.75M CNY427.95M CNY306.95M CNY125.95M CNY
Net Income-199.58M CNY-138.38M CNY-222.78M CNY-610.37M CNY-205.96M CNY426.53M CNY281.89M CNY269.77M CNY209.13M CNY85.42M CNY
EPS (Diluted)-1.40 CNY-1.03 CNY-1.56 CNY-3.56 CNY-1.02 CNY2.23 CNY1.57 CNY1.50 CNY1.19 CNY0.53 CNY
Total Assets9.69B CNY10.21B CNY10.47B CNY10.12B CNY12.32B CNY10.47B CNY7.10B CNY4.02B CNY2.98B CNY2.37B CNY
Total Liabilities4.20B CNY4.43B CNY4.62B CNY4.45B CNY5.84B CNY4.33B CNY4.50B CNY1.82B CNY1.15B CNY796.25M CNY
Long-Term Debtn/an/an/an/an/an/a1.86B CNY68.75M CNYn/an/a
Shareholders' Equity3.64B CNY3.91B CNY4.10B CNY4.08B CNY4.90B CNY6.11B CNY2.57B CNY2.18B CNY1.81B CNY1.57B CNY
Cash & Equivalents907.34M CNY1.29B CNY2.15B CNY2.14B CNY4.61B CNY3.58B CNY1.14B CNY457.34M CNY244.81M CNY917.32M CNY
Operating Cash Flow420.43M CNY101.28M CNY448.25M CNY382.61M CNY-96.11M CNY310.01M CNY301.40M CNY-98.50M CNY-169.07M CNY13.44M CNY
Capital Expenditures106.54M CNY132.11M CNY165.01M CNY206.96M CNY285.59M CNY111.05M CNY91.27M CNY123.01M CNY267.03M CNY76.11M CNY
Free Cash Flow313.89M CNY-30.83M CNY283.25M CNY175.65M CNY-381.69M CNY198.96M CNY210.13M CNY-221.52M CNY-436.10M CNY-62.67M CNY
Share Repurchases10.22M CNY95.50M CNY0 CNY446.64M CNY1.06B CNY0 CNY0 CNY0 CNY0 CNY45.32M CNY
Dividends Paid22.19M CNY1.08M CNY1.12M CNY0 CNY0 CNYn/an/an/an/an/a
Weighted Average Diluted Shares173.48M179.68M178.55M183.27M216.37M190.99M178.93M179.33M176.12M163.93M
EPS (Basic)-1.40 CNY-1.03 CNY-1.56 CNY-3.56 CNY-1.02 CNY2.27 CNY1.62 CNY1.59 CNY1.29 CNY0.58 CNY

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