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Harley-Davidson, Inc. (HOG)

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SEC name HARLEY-DAVIDSON, INC. · CIK 0000793952 · NYSE · Motorcycles, Bicycles & Parts

  • Sector Manufacturing
  • Incorporated WI
  • Fiscal year ends Dec 31

For the year ended 2025-12-31, Harley-Davidson, Inc. reported revenue of $4.47B. Revenue fell 13.8% from the prior annual period. Over the twelve months to 2026-06-30, revenue was $4.24B.

Key ratios (year ended 2025-12-31)

38.7%
Gross margin (computed)
8.6%
Operating margin
7.6%
Net margin
10.8%
Return on year-end equity
-13.8%
Revenue growth (YoY)

Computed by TickerFacts from revenue minus cost of revenue. This may differ from the issuer's reported gross profit or margin; check the revenue and cost definitions.

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Latest selected filing: Form 4 (ownership change) · 2026-10-05

Annual financials

Annual flows and balances are grouped by their actual period end. Select a figure to open its SEC filing. n/a means a matching observation is unavailable. Free cash flow is operating cash flow minus capital expenditures, and EBITDA is operating income plus depreciation and amortization, for the same period, computed by TickerFacts.

The first column covers the twelve months to 2026-06-30 from the latest quarterly report: flows are the last fiscal year plus this year to date minus the same months a year earlier, and balances are as of that date. Per-share figures are annual only.

Period endedTTM to
2026-06-30		2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Revenue$4.24B$4.47B$5.19B$5.84B$5.76B$5.34B$4.05B$5.36B$5.72B$5.65B$6.00B
Cost of Revenue$2.82B$2.74B$3.01B$3.32B$3.40B$3.24B$2.44B$3.23B$3.35B$3.27B$3.43B
Gross Profit (computed)$1.42B$1.73B$2.18B$2.51B$2.35B$2.09B$1.62B$2.13B$2.37B$2.37B$2.57B
R&D Expensen/an/an/a$159.30M$158.60M$175.10M$202.40M$216.50M$191.60M$175.20M$172.30M
Operating Income$213.20M$386.63M$416.63M$779.08M$909.28M$823.44M$9.68M$555.61M$713.52M$882.08M$1.05B
Depreciation & Amortization$176.94M$172.37M$160.67M$158.11M$151.94M$165.19M$185.72M$232.54M$264.86M$222.19M$209.56M
EBITDA$390.15M$559.01M$577.30M$937.20M$1.06B$988.62M$195.39M$788.14M$978.39M$1.10B$1.26B
Net Income$202.64M$338.74M$455.36M$706.59M$741.41M$650.02M$1.30M$423.63M$531.45M$521.76M$692.16M
EPS (Diluted)n/a$2.78$3.44$4.87$4.96$4.19$0.01$2.68$3.19$3.02$3.83
Total Assets$7.25B$8.04B$11.88B$12.14B$11.49B$11.05B$12.01B$10.53B$10.67B$9.97B$9.89B
Long-Term Debt$1.63B$2.47B$6.32B$6.25B$6.14B$6.14B$7.97B$6.87B$6.46B$5.71B$5.75B
Shareholders' Equity$3.10B$3.14B$3.17B$3.25B$2.90B$2.55B$1.72B$1.80B$1.77B$1.84B$1.92B
Cash & Equivalents$1.90B$3.09B$1.59B$1.53B$1.43B$1.87B$3.26B$833.87M$1.20B$687.52M$759.98M
Operating Cash Flow-$255.0K$568.92M$1.06B$754.89M$548.46M$975.70M$1.18B$868.27M$1.21B$1.01B$1.17B
Capital Expenditures$132.81M$153.68M$196.56M$207.40M$151.67M$120.18M$131.05M$181.44M$213.52M$206.29M$256.26M
Free Cash Flow-$133.07M$415.24M$867.27M$547.48M$396.79M$855.52M$1.05B$686.83M$992.40M$798.77M$918.08M
Share Repurchases$360.52M$353.27M$459.83M$363.99M$338.63M$11.62M$8.01M$296.52M$390.61M$465.26M$465.34M
Dividends Paid$82.84M$86.39M$91.22M$96.31M$93.18M$92.43M$68.09M$237.22M$245.81M$251.86M$252.32M
Shares Outstandingn/a111.66M124.28M136.31M145.86M153.57M152.93M152.47M159.66M168.10M175.90M
Dividends Per Sharen/a$0.72$0.69$0.66$0.63$0.60$0.44$1.50$1.48$1.46$1.40
Weighted Average Diluted Sharesn/a121.26M132.29M145.10M149.35M154.98M153.91M157.80M166.50M172.93M180.53M
EPS (Basic)n/a$2.82$3.46$4.96$5.01$4.23$0.01$2.70$3.21$3.03$3.85

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